Founder | Crewest Studio
Marketing and Advertising | Greater Los Angeles Area, US
As leader of Crewest Studio, the creative communications company I co-founded in LA with renowned artist Man One, we work in the space where contemporary art and culture intersects marketing and communication.
Our work delights audiences, drives culture and elevates brands in novel ways. At Crewest, we develop media-friendly, multi-platform, multi-channel cultural programming people can easily experience, like and share across social media. Our work uses cultural authenticity, artistic integrity and social relevance to create good will and respect for our clients. Our expertise includes:
Trends & Insights
Brand Strategy & Design
Marketing & Advertising
Original & Custom Content
Art & Culture Events
I am 2x Ironman triathlon finisher, member of The Explorers Club, and have worked in brand strategy and visual communications since 1988. Over the years, I've created market-leading brands, products and content for Coca-Cola, Instagram, Microsoft, Procter & Gamble and other clients.
From 2006-2013, I served as Senior Brand Strategist at Kaiser Permanente, the $60B healthcare company based in Oakland, CA. At KP, I advised organizational leaders, managers and physicians on corporate brand strategy and its implementation into operations, communications and culture.
I am an author and speaker at conferences including FUSE, Foresight & Trends and The San Diego Film Festival. I serve on the Board of Directors for the International Association of Medical Assistance to Travelers (IAMAT) in Toronto, Canada and also served on the board at The Center for Biological Diversity in Tucson, AZ. I hold two design patents and am award-winning entrepreneur.
I believe respecting and celebrating culture is vital for success in today's social media driven marketplace. To this end, I am grateful to have lived abroad, traveled to 48 states and 38 countries on 4 continents.